The video ‘What is Design?’ presented by Bill Moggridge is indeed a good introductory video for those who are unsure what design is. It speaks about every single part of design from architecture to all sorts of design, demonstrating that everything is basically all designed. Moggridge shows how design impacts our life from day to day. It makes myself as an industrial design student to consider 'design' in broader perspective.
Moggridge introduces ‘Design’ as a human thought up concept which can be communicated with various techniques such as by physical means, through digital-media, software or just acting out. In that process-making and thinking, designers want to communicate to understand the people such as our individuality, relationships, surroundings, environment and livelihood. Then, Moggridge talked about Shinichi Takemura, Japanese designer and anthropologist who use his globe design to communicate his understanding, ideas and values to suit all people.
While illustrating all steps of design, Moggridge mentioned about good and bad designs. Successful design is well considered to understand not only 'people' but also personal social and environmental issues. This straightforwardly means that today’s designers are becoming more human-centered. Human-centered design includes human focus design but also includes all the surroundings aspects like mentioned earlier. I think it is why sustainable design which is about saving the environment is critical as it helps caring the environment that human live in.
To sum up, design itself is such a broad topic and is part of every day of our life. It is vital to understand what design is as it simply makes influence at local, national and global scales like shown in the video. Also, the video clearly demonstrates the design process, so designers need to aware every step of design process in order to improve our daily life and surroundings.
